Death of the Designer is the Death of the World

Look around you, design is everywhere. From the logos of your favorite companies, to the advertisements they use to market, and even the website that they use to spread their message.

 

When you look at the designer, you may think they are just another artistic hipster who spends there time drinking endless cups of coffee and making pretty pictures on a mac. But this isn't necessarily true (other than the coffee part). The designer is more than just that, the designer is key and with the death of the designer means the death of the world.


The designer is the brain and the body of a brand. Think of Nike for example. Without the swoosh, the color scheme, the typography, or the design of the merchandise what would the brand be. It would primarily be a Bowerman and Knight selling blank shoes that no one would ever know about because there isn't an marketing, any identity, or any reason to look twice at the non existing product and company. Without the designer, our market would be hopeless. All of our advertisements would be infomercials, all of our websites would be Wordpress template designed, all of our logos would be clipart, and all of our brands would be sad and depressing.

Sooner or later you will need the designer. If you think of it, the marketing creates interest in the brand and the design communicates the brand. So the next time you think that the designer is just a front, just a poor excuse or a waste of money, think again.