Controversy of Minimalism

Minimalism has taken way to become one of the most explored and controversial design trends over the last decade, but especially in the last 2-3 years. When you look into the true, minimalist logos, most people feel that they aren't worth the money or that it takes no skill to create that word mark or geometric she symbol, But this is definitely not true. Lets start by looking at an example of the new mastercard logo and branding that was just released a little while ago.

 

Before & After

Logo Construction

Brand Materials

Mastercard held one of the worlds most recognizable logos. With its iconic red and yellow intersecting circles, the brand was well established. MasterCard decided to rebrand themselves, seeking to create an evolution of the brand identity to "emphasize simplicity, connectivity and seamlessness". Who better to go to then Pentagram, a worldwide and iconic design agency. Pentagram came up with this logo, a simplified version of Mastercard's original logo, but with an increased emphasis on the interlocking circles to symbolize connectivity, inclusiveness, and accessibility. This evolution of the iconic logo is meant to be used across the full suite of Mastercard products and services, but is optimized for use in digital contexts, which is significant since this digital route is the one that Mastercard is utilizing.

Brand Evolution

Examples of the logo in use

Another iconic rebrand, again designed by Pentagram is the Windows logo and branding. The Windows logo utilizes the idea of the four color logo with the geometric shapes to create this window symbol, eliminating the flag-like symbol that was in play since its 1992. Currently Windows is using the logo with the four-color option as well, but still holds the principles of minimalism within its logo and branding.

Now you have seen two iconic logos, rebranded in this minimalist style. What do you think of them? Are they as strong, or even stronger, than the logos before them? Logos are meant to tell you story, reflect your brand culture and message. Do you think it is still possible to spread you message in these overly simplified ways?

Discover more information, logos, and further case studies on Pentagram's website.