With more states that just passed the vote to legalize the production, sale, and use of both medical and recreational marijuana, Marketers and designers have been given a great opportunity to jump into the new market and make a killing. Marketing agencies are starting to pop up around the country to get in on the game, and world famous designers have started to creatively package cannabis products.
Packaging is one of the most important elements to selling your brand. Packaging is used to transport, protect, inform, and grab the attention of consumers. This is one of the key elements that needs to be utilized in order to ensure the success of cannabis products. Designing packaging can be one of the most difficult, but also most fun and creative mediums and projects that you can work on as a designer or marketer.
Kiva Confections is one of the most influential and famous companies that is using creative packaging to better differentiate themselves from the competition. Kiva Confections is a non-profit, collective that provides the best possible medical marijuana to patients in need in California. Below are some examples of their packaging and other companies that are pushing the boring packaging fold.
they have made the packaging look very natural and green. It makes it look more forward thinking and more classy than the way you would expect it to look.
ReplyDeleteYou are right on. Packaging need to be aligned with the product for sale, in this circumstance, the natural and nature vibe is a key element in most of these designs.
DeleteWow! You are very knowledgeable about the importance of packaging and found some nice examples from the marijuana industry. I think the examples you chose were well designed and do a nice job of branding. As for "communicating important brand attributes," I can't comment on that since I really do not understand the product attributes very much :-).
ReplyDelete