Use of contextual product placing in Netflix's Stranger Things

As we learned not to long ago, product placement is a huge tool that marketers use to subtly connect to customers. Product placement is an advertising tool that subtly promotes their products through inserting their products into film, television, or other media. The company will typically pay a few to get their product seen, used or significantly featured in a movie or show. The use of product placement doesn't just financially benefit the company, but more importantly it builds brand recognition and brand association. If you see a can of mountain dew in the new snowboarding movie, you associate that product with the people, attitudes, and message of the film.

In the making of Netflix's new series, Stranger Things, they sought to use product placement in a contextual and correct way. Since the show is based in the 80s, the inserting of a 90s or 2000s product or company would take away from the show and the story. With this said, they played out rules to ensure that the products inserted were correct and most importantly, was a key 80s product.

Below are some of the products that and their placement within the show. Can you spot them?

The Pringle's can was actually the 1968 version, due to an issue with the original provided can.

These are just a few of the placed product inside of Stranger Things. The important part, or benefit, for these company's putting their products into the series is that they show the longstanding nature of the product or company, and try to make a emotional connection with the customers that used these products in the 80s, and try to feed off their memories to build or remind of the brand and sell to those customers.

Do you think the use of these products adds to the story/scene? More importantly, do you think that it help the company's?

Read or see more at The Dieline.