Importance of Self-Branding
Just like a company needs a brand to create the image and better represent the company, you too need to brand yourself. Personal branding is defined as the establishing of crafted image or impression in the mind of others about yourself and the skill, experience, and knowledge that you have to offer. A lot of people think that the only people that need a personal brand are designers and artist. This is not true. A personal brand is a key element in your success in getting a job and is important to better differentiate yourself from the competition. This is why it is so important for everyone, especially college students, to develop their own brand.
Your brand will incorporate everything that makes you who you are. You will need to craft your image, not only the designed elements, but also what you want your professional image to represent. What do you want to tell or show people, and what do you want people to remember you for. Other elements that you will have to create will be your mission, the values important to you, and your vision for the future. Most of this will be included into your cover letter and resume, or your personal website. A personal website, especially for creative based majors, is important to showcase your portfolio or work.
Because most of you are interested in working in the marketing field, which tends to be a more creative sector of business, you are able to develop a more creative brand and branding goods then other business majors. Below are some examples of personal brand and brand identity materials that were created by individuals in the creative sector for their personal brand.
What do you guys think of personal branding? Do you think that it would help you get the job that you are interested in after college?
I have recently decided that I need to try and create my brand even though I am not going into the design field. I feel like it shows companies who you are and increase professionalism in every field. Great post!
ReplyDeleteYou are completely correct. A brand can be just the logo that you use on your resume or print goods. It further helps to differentiate yourself from the rest of your competition.
DeletePersonal branding is very important. However, given that a lot of resumes and cover letters are reviewed through some kind of automated process at large companies, you don't want to get too creative. However, it is definitely something I like to see once the package is on my desk and helps make a potential employee more memorable and stand out. The purpose of branding!
ReplyDeleteThis post is good enough to make somebody understand this amazing thing, and I’m sure everyone will appreciate this interesting things.
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